Sure while the article is to point there are more stone refinishers entering the market from associated fields such as hard surface, carpet cleaners and Jan San.
So many stone tooling and chemical retailers and suppliers are targeting and guiding these companies into stone refinishing.
Many have inadequate systems or systems that produce marginal results that some consumers may even be satisfied by.
That brings me to the point of the varied consumer market. You have the penny shopper who had the cheapest best deal marble installed by the local ceramic tile guy , the husband or even worse a friend. They just don't seem to get what we do or understand the cost associated.
On the other side of the spectrum is the client who understands/appreciates their marble and the fact is requires maintenance.
Sure they want a fair price but at the same time want the service done right and have no issue with pricing.
There will always be a disparity if that's the right word between clientele. You know you cant please everyone. And everyone isn't in your target price range.
Brian Kornet has always emphasized holding your own price. With that in mind I like to think we have painstakingly developed better clientele by following that principle and making it a policy.
Be disciplined . Stick to your policies and never sell your self short.
Get contracts signed and deposits paid.
That usually weeds out the low ballers before the process even starts.
As far as south florida I understand that is a tough market-be on the upper end of the pricing scale.
Don't run with the pack if possible.