Sure while the article is to point there are more stone refinishers entering the market from associated fields such as hard surface, carpet cleaners and Jan San.So many stone tooling and chemical retailers and suppliers are targeting and guiding these companies into stone refinishing.Many have inadequate systems or systems that produce marginal results that some consumers may even be satisfied by.That brings me to the point of the varied consumer market. You have the penny shopper who had the cheapest best deal marble installed by the local ceramic tile guy , the husband or even worse a friend. They just don't seem to get what we do or understand the cost associated.On the other side of the spectrum is the client who understands/appreciates their marble and the fact is requires maintenance.Sure they want a fair price but at the same time want the service done right and have no issue with pricing.There will always be a disparity if that's the right word between clientele. You know you cant please everyone. And everyone isn't in your target price range.Brian Kornet has always emphasized holding your own price. With that in mind I like to think we have painstakingly developed better clientele by following that principle and making it a policy.Be disciplined . Stick to your policies and never sell your self short.Get contracts signed and deposits paid.That usually weeds out the low ballers before the process even starts.As far as south florida I understand that is a tough market-be on the upper end of the pricing scale.Don't run with the pack if possible.
On Wed, Jul 23, 2014 at 4:33 PM, Doug Smith <doug@stoneandtilepros.com> wrote:
Hi Partners,
We need your thoughts and input regarding the attached article: Stone Restoration Can Save You Money… But It Can’t be Cheap
One of the challenges that you face as you conduct business in your marketplace is that of dealing with the competitor that constantly drives the price down and delivers shoddy, horrible work to the customer. The customer gets what they paid for. In many cases You get called in by the customer to fix the mess your competitor just made.
The purpose of this article is to educate the consumer about this.
We plan on posting this article to your website (Premium members), placing it in Stone Advisory Magazine (SAM) and making it available to you as a "white paper" so you can use in your sales and marketing efforts.
Before we publish we would like you to review the article and tell us where we can make changes or improvements. As professionals in the field you have experienced this and can give us input to effectively address this issue with consumers.
If you have images available showing "cheap work" or possibly a before and after image - something you took from bad to great- send them to us. We can include those in the article.
Please direct any input to our creative geniuses: Debbie, Ashley and Alice they will be happy to discuss your input with you. Or just reply to this message with your input.
Thanks in advance for taking the time to help us with this. Publishing this information can only help in educating consumers about quality work and that "It doesn't come cheap"!
Please contact me if you have questions.
Best,
Doug--
Doug Smith
Stone and Tile PRO Partner Services and Support
877-715-5313, Ext 701
407-415-9452
doug@stoneandtilepros.com
www.stoneandtilepros.com
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