A few comments about Angies List....Angie's List is in trouble. They have never made a profit so they are really pushing to find ways to find that magic formula of success. The original concept was a good one... get consumers to pay for membership to see "Angie's List" of reputable companies. If the internet wasn't always changing, and thus the way consumers get information, this might have been good. But too many other things have happened. Google and Yelp reviews, for example, reduced the value to have access to that exclusive "Angie's List."Even though they enticed consumer membership with saying, "No company can pay to be listed on Angie's List," the reality is over 70% of their revenues come from companies advertising. (They have had to modify that message.) In the meantime, they have been trying different things to create revenues. The bottom line is, just like everyone else, they are having a tough time and are trying to save themselves and come up with value to bring the dollars in.So, as with all other advertising, your ROI (return on investment) is the driving decision maker. But, before you drop it, factor this in: There is a value to be on Angie's List that goes beyond direct referrals and is hard to put a dollar value on. Having their Super Service Award lends to credibility - a very important piece of your marketing. One of the important pieces we have to consider when we create web presence for our Partners is, "How can we convey credibility and build consumer trust?" The credibility/trust factor is frequently the deciding factor between you and your competition.On Wed, Oct 7, 2015 at 11:01 PM, Tony Warney <tony@excelstoneandtilecare.com> wrote:hat are your thoughts?our rep and told them if they can't make some major adjustments we would not renew next year.Thanks DebbieWe are thinking of dropping Angie's list. The return has dropped 75%. It used to be a great marketing return. We just contactedOn Wed, Oct 7, 2015 at 5:33 PM, Debbie Shaw | Stone and Tile PROS <dshaw@stoneandtilepros.com> wrote:I have spoken with Houzz and was working on costs for Partners to advertise. I thought it was was quite costly to be in any significant market area. In my humble opinion those marketing dollars are better spent on Google Adwords. Tony, or anyone else that wants to know more about Adwords, give me a call. I can answer your questions... what it is, how it works, etc. If there is enough interest overall we can do a webinar.--Debbie--On Wed, Oct 7, 2015 at 7:20 PM, Randy Frye <rfrye@comcast.net> wrote:I know of a building contractor who get biz from that site. Other than that not sure.
Best Regards,Randy Frye, CEI Surface ProsIs any one advertising with Houzz? If so how well is ti working?
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Visit list archives, subscribe, unsubscribe or change your subscription preferences: http://stoneandtilepros.simplelists.com/sccpartners Start a new conversation (thread): sccpartners@stoneandtilepros.simplelists.comVisit list archives, subscribe, unsubscribe or change your subscription preferences: http://stoneandtilepros.simplelists.com/sccpartners Start a new conversation (thread): sccpartners@stoneandtilepros.simplelists.comDeborah Shaw
Stone and Tile PROSA service of Id Est Productions, LLC
(877) 715.5313 option 2
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Visit list archives, subscribe, unsubscribe or change your subscription preferences: http://stoneandtilepros.simplelists.com/sccpartners Start a new conversation (thread): sccpartners@stoneandtilepros.simplelists.com--Deborah Shaw
Stone and Tile PROSA service of Id Est Productions, LLC
(877) 715.5313 option 2
Have you visited STONE AND TILE PROS lately?Visit list archives, subscribe, unsubscribe or change your subscription preferences: http://stoneandtilepros.simplelists.com/sccpartners Start a new conversation (thread): sccpartners@stoneandtilepros.simplelists.com